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GOOGLE SEMANTIC SEARCH: SEARCH ENGINE OPTIMIZATION (SEO) TECHNIQUES THAT GET YOUR COMPANY MORE TRAFFIC, INCREASE BRAND IMPACT, AND AMPLIFY YOUR ONLINE PRESENCE
Breakthrough "semantic search" techniques are already transforming google™'s search results. if you want to be found, yesterday's seo techniques won't cut it anymore. google semantic search tells you what to do instead—in plain english. david amerland demystifies knowledge graph™, trustrank™, authorityrank™, personalized and mobile search, social media activity, and much more. drawing on deep knowledge of google's internal workings and newest patents, he also reveals the growing impact of social networks on your seo performance. whether you do it yourself or supervise an agency, this is your complete playbook for next-generation seo! table of content introduction 1. what is semantic search? 2. what is the knowledge graph? 3. what is new in seo? 4. trust and author rank 5. what is trustrank? 6. how content became marketing 7. social media marketing and semantic search 8. there is no longer a "first" page of google 9. the spread of influence and semantic search 10. entity extraction and the semantic web 11. the four vs of semantic search 12. how search became invisible salient features • easy-to-follow instructions that reflect radical changes at google and beyond • cutting-edge search engine optimization for businesspeople, not technologists • focuses on semantic search, the idea that will reshape google search for years to come • demystifies radically new concepts including knowledge graph, authorityrank, and trustrank • step-by-step directions, plus insider insights.

Author : David amerland
Publication : Pearson
Isbn : 9789332539587
Store book number : 107
NRS 500.00
  
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