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| E-MARKETING FOR BEGINNERS |
This book is just one step of next to the question that would come to anybody’s mind after making a website. “my site is ready, now what!” marketing of the website, making it popular from search engine as well as human point of view is very important. tools needed for successful tuning and presenting the sites are listed. the most important part is traffic. how to buy targeted traffic is also discussed. using the traffic to build a list, creating unique offers and keeping the visitor interested are the key elements for getting success. more and more traffic sources are discovered on a daily basis. it would be apt to subscribe for the mailing list and get regular updates on this issue.
about the author
prasad gadkari is vibrant, fun loving and jolly person who loves to study technology and new techniques that would help a common man breathe easy on a daily basis. he is a chemical engineer from lit, nagpur and studied mba in marketing. prasad gadkari started career with jk synthetics, kota, rajasthan and later moved to make a career in marketing and sales. prasad gadkari is a keen person who loves to see how technology in marketing can reduce the workload of a sales person. apart from this he maintains his interest in graphology - handwriting analysis, wealth building via self development and meditation. he conducts workshops on digital marketing for individuals and corporate.
table of contents:
chapter 1. internet is for everyone. and so are
chapter 2. using the email. properly!
chapter 3. making the use of newsgroup. smartly!
chapter 4. alice in autoland. the truly responsive responder. autoresponder
chapter 5. email marketing: preparing for a campaign
chapter 6. will your email go to trash?
chapter 7. electronic marketing warfare: the tools section
chapter 8. data: a date with data, how critical it is, how vital are those figures
chapter 9. web marketing basics
chapter 10. building your fortress: website
chapter 11. contents of the site
chapter 12. building a mailing list: case study
chapter 13. online marketing & promotion of the website
chapter 14. online marketing & promotion: additional methods
chapter 15. leveraging offline publicity
chapter 16. building traffic with diligence, sincerity and promptness
Author : Prasad gadkari
Publication : Spd
Isbn : 9789350239995
Store book number : 105
NRS 400.00
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