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| E-BUSINESS & E-COMMERCE FOR MANAGERS |
E-business & e-commerce for managers is a comprehensive overview of building and managing an e-business. this innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. features, web resources and online demonstrations supplement the text and direct students to additional information. the book also includes a substantial appendix that develops a complete web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.
Author : Harvey m. deitel ,paul j. deitel,kate steinbuhler
Publication : Pearson
Isbn : 9788131760680
Store book number : 108
NRS 800.00
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